About me

Hi! I'm Matt.

I'm the guy who accidentally turned a tamale company into a million-dollar-a-month empire (yes, really - from $10K to $1M per month in 60 days flat). But let me back up a bit...

Before this I'd already helped design self sustaining expanding cargo containers for a Chinese billionaire in my industrial design/engineering company, used social media data to psychoanalyze the internet with Harvard and Yale professors (yes, really), and launched a few million-dollar e-commerce ventures. So naturally, starting my own marketing company, The Montecito Group in 2015, seemed like the logical next step when people started asking for marketing help.

For the next decade, I became Firestone Walker's CMO's digital right-hand man, where we somehow turned 805 Beer into California's #1 craft beer and is considered the most successful beer launch of the decade. Not bad for a guy who thought marketing beer would be "pretty easy."

Along the way, I've burned through $25 million in ad spend (in the good way) for brands like Hawaii, Outrigger Hotels, Firestone Walker, Stepladder Creamery, Coronado Brewing Co. and Asics. Meta even asked me to consult them on their own ad platform, which was both flattering and slightly awkward.

Was it all a wildly successful rocketship journey? Mostly yes, but with enough failures to make me approximately 100x better at digital marketing. My clients have landed in Forbes, scaled to multi million dollars a month, and beaten competitors with 10x their budget.

These days, I'm in the top 1% of digital advertisers, specializing in e-commerce growth and CPG brands. When I'm not obsessing over conversion rates, you'll find me on the golf course (low single-digit handicap) or surfing (18 years and counting).

If you want to work with someone who's made enough mistakes to know what actually works, let's talk. I'd love to help grow your brand.